Proven Results
Case Studies
Real outcomes for world-class brands and consulting clients alike — delivered through strategic vision and disciplined execution.
Build-A-Bear Workshop
Vice President, Digital Technology
2017 – 2025 · 8+ years
AI Personalization & Digital Transformation
Leading Children's Experiential Retail brand — international with over 400 stores and websites in the US and UK.
Key Achievements
- Led complete Salesforce Commerce Cloud migration to SFRA with zero downtime
- Implemented Salesforce Service Cloud & Loyalty, improving guest experience and engagement
- Launched AI Record-Your-Voice functionality resulting in 50%+ volume increase
- Integrated same-day delivery via Uber, generating 8% of digital revenue
- Developed The Bear-Builder digital customization experience for personalizing furry friends
Bass Pro Shops
eCommerce & Order Management Director
2014 – 2017
eCommerce Revenue Acceleration
Nation's leading outdoor products retailer and largest boat manufacturer — over 90 stores and 100 boat dealers in the US and Canada.
Key Achievements
- Achieved #2 Foresee ranking in customer experience after Apple across Web, Mobile, and Stores
- Led upgrade to Websphere Commerce V8.0 Aurora Store and Feature Pack 7 platform
- Implemented Adobe AEM, replacing Cold Fusion for enhanced content management
- Added IIB Integration Bus, eliminating custom interfaces and reducing data load errors
- Rolled out mobile web and launched iOS/Android apps with significant revenue increase
- Designed mobile-first experiences generating 35%+ of holiday revenue
- Implemented Brightedge SEO, increasing page-one keyword visibility by 30%
Hudson Bay Company
eCommerce / Omnichannel Program Director
2013 – 2014
Omnichannel Digital Transformation
North America's oldest company and leading retail brand in Canada. HBC's Lord & Taylor Brand was a leading high-end fashion retail company on the US East Coast.
Key Achievements
- Directed $500M eCommerce revenue across Lord & Taylor and Hudson Bay
- Achieved $150M+ annual growth through strategic initiatives
- Orchestrated end-to-end omnichannel transformation
- Executed ship-from-store, pickup-in-store, and international expansion
Sigma-Aldrich
Director of eCommerce Program
2009 – 2012
B2B eCommerce Platform Strategy
Leading provider of materials and technologies to researchers globally — selling nearly $1B of items to researchers at universities and laboratories in over 30 countries.
Key Achievements
- Spearheaded $230M+ revenue growth through eCommerce transformation
- Developed AI-driven product configurator
- Increased sales 20% in just 9 months with innovative solutions
- Pioneered data-driven decision making in B2B commerce
- Website highlighted as a key reason the company was acquired by Merck
Gateway Commerce Consulting
Founder & VP Digital
8/2025 – Present
AI Findability & Agent-Legibility Audits
Fractional advisory practice delivering VP-level Digital & AI Readiness leadership to eCommerce, retail, and B2B organizations.
Key Achievements
- Built a proprietary AI “agent-legibility” audit methodology (now v2.1) diagnosing how AI assistants and answer engines represent brand, product claims, and competitive standing
- Added seven analytical modules: competitive benchmarking, buyer-prompt mapping, live AI-answer auditing, citation/source mapping, and structured-data (schema) generation
- Delivered AI-findability audits to clients including a leading refrigeration equipment supplier, an enterprise eCommerce/order-management platform provider, a specialty industrial services firm, and an expert-witness consultancy
- Delivered a combined AI-Findability/Agent-Legibility Audit spanning two properties for NOW! Programs, a dyslexia remediation education provider
- Authored and published The AI Recommendation Economy, a guide on AI-driven brand visibility
Civic & Nonprofit Work
Board Member / Pro Bono Advisor
St. Charles County, MO
Historic Preservation, Records Digitization & Technology Planning
Pro bono and volunteer technology leadership for three St. Charles County, MO organizations.
Key Achievements
- Provided pro bono historical and genealogical research to the Saint Charles Chapter, National Society Daughters of the American Revolution (DAR), for the St. Charles Borromeo Cemetery National Register of Historic Places nomination, identifying Revolutionary War–era militia veterans buried at the site
- Led records digitization, fundraising plan development, and membership data consolidation pro bono for the St. Charles County Historical Society (SCCHS), a 501(c)(3)
- Serves as a board member of the Community Council of St. Charles County; developed the organization's technology upgrade plan