Proven Results
Case Studies
Real outcomes for world-class brands — delivered through strategic vision and disciplined execution.
Build-A-Bear Workshop
Vice President, Digital Technology
2017 – 2025 · 8+ years
AI Personalization & Digital Transformation
Leading Children's Experiential Retail brand — international with over 400 stores and websites in the US and UK.
Key Achievements
- Led complete Salesforce Commerce Cloud migration to SFRA with zero downtime
- Implemented Salesforce Service Cloud & Loyalty, improving guest experience and engagement
- Launched AI Record-Your-Voice functionality resulting in 50%+ volume increase
- Integrated same-day delivery via Uber, generating 8% of digital revenue
- Developed The Bear-Builder digital customization experience for personalizing furry friends
Bass Pro Shops
eCommerce & Order Management Director
2014 – 2017
eCommerce Revenue Acceleration
Nation's leading outdoor products retailer and largest boat manufacturer — over 90 stores and 100 boat dealers in the US and Canada.
Key Achievements
- Achieved #2 Foresee ranking in customer experience after Apple across Web, Mobile, and Stores
- Led upgrade to Websphere Commerce V8.0 Aurora Store and Feature Pack 7 platform
- Implemented Adobe AEM, replacing Cold Fusion for enhanced content management
- Added IIB Integration Bus, eliminating custom interfaces and reducing data load errors
- Rolled out mobile web and launched iOS/Android apps with significant revenue increase
- Designed mobile-first experiences generating 35%+ of holiday revenue
- Implemented Brightedge SEO, increasing page-one keyword visibility by 30%
Hudson Bay Company
eCommerce / Omnichannel Program Director
2013 – 2014
Omnichannel Digital Transformation
North America's oldest company and leading retail brand in Canada. HBC's Lord & Taylor Brand was a leading high-end fashion retail company on the US East Coast.
Key Achievements
- Directed $500M eCommerce revenue across Lord & Taylor and Hudson Bay
- Achieved $150M+ annual growth through strategic initiatives
- Orchestrated end-to-end omnichannel transformation
- Executed ship-from-store, pickup-in-store, and international expansion
Sigma-Aldrich
Director of eCommerce Program
2009 – 2012
B2B eCommerce Platform Strategy
Leading provider of materials and technologies to researchers globally — selling nearly $1B of items to researchers at universities and laboratories in over 30 countries.
Key Achievements
- Spearheaded $230M+ revenue growth through eCommerce transformation
- Developed AI-driven product configurator
- Increased sales 20% in just 9 months with innovative solutions
- Pioneered data-driven decision making in B2B commerce
- Website highlighted as a key reason the company was acquired by Merck